Tag: women
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Marketers and product developers are showing new interest in older consumers. That interest must include more than simply dusting off brands and banking on fond memories. Many brand strategists hold on tightly to an assumption that comforts them like a warm blanket – focusing brand engagement ... Read More
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About Disruptive Demographics
New thinking on the impacts of aging, social trends & technology on business innovation & public policy.
Joseph Coughlin is the director of the Massachusetts Institute of Technology AgeLab. His research focuses on how the convergence of demographic change and technology will drive innovation in business and government. Dr. Coughlin teaches strategic management and policy innovation in MIT's Engineering Systems Division. He speaks, consults and collaborates with governments and businesses worldwide.
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