Tag: consumer products

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  The New Look of Old Age & What It May Mean for Business Innovation

  11 months ago

  Joseph F Coughlin in Disruptive Demographics

  Images matter. They help us make sense of the world anddefine our reality. Overtime images can become symbols that frame what webelieve – thwarting or facilitating change. Changes in social definitions ofhow we view the world often comes with slow, sometimes subtle cues that reframehow we think. How ... Read More

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  Five Quick Thoughts About Business, Baby Boomers & Market Innovation

  12 months ago

  Joseph F Coughlin in Disruptive Demographics

  Joe Coughlin on Businesses Banking on Boomers ( click here to view interview )CBS Sunday Morning aired its annual ‘Money’ show today andincluded a segment on baby boomers – The New Target Demographic: Baby Boomers.I was fortunate to be interviewed (see CBS News Interview) for the piece to provide some ... Read More

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  Baby Boomers & Technology: Possibilities, Privacy & Promise

  about 1 year ago

  Joseph F Coughlin in Disruptive Demographics

  I had the pleasure to participate in the AARP-sponsoredAtlantic Magazine Forum "What's Next? How Technology will Revolutionizethe Boomer Generation" in Washington, DC at the infamous yet iconicWatergate office building. Alexis Madrigal, Senior Editor of TheAtlantic.comformerly of Wired, moderated ... Read More

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  CNBC Business Guest Blogger Contribution - Coughlin: Boomers Driving & Demanding Innovation

  over 1 year ago

  Joseph F Coughlin in Disruptive Demographics

  A baby boomer turns 64 nearly one every seven seconds. Perennially youthful, butno longer young the nation’s largest generation is now well into middle age andbeyond. Born between 1946 and 1964 the nearly 77 million boomers are more thanthe nation’s largest cohort they are also its loudest. For six ... Read More

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  Fashion, Function & Fun: Product Design Demands of Older Baby Boomer Consumers

  over 1 year ago

  Joseph F Coughlin in Disruptive Demographics

  Too many designers, marketers and concerned observers have declared universal design to be the universal answer to meet the new needs of the growing numbers of older baby boomer consumers. While not altogether incorrect, they are woefully incomplete in their hopes and claims. Universal design and ... Read More

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  Packaging a Promise: Four Ways the New iPad Meets & Exceeds Baby Boomer Expectations

  almost 2 years ago

  Joseph F Coughlin in Disruptive Demographics

  The iPad. It’s new. It’s cool. And, it’s a terrific designexperience that is likely to excite and delight your grandmother…and you. It isa stellar example of what designers should consider when creating systems forolder, no actually, all users – from systems that deliver fun to medicaldevices ... Read More

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  User-Centered Design & Innovating to a Higher Standard: Exciting and Delighting the Older Consumer

  almost 2 years ago

  Joseph F Coughlin in Disruptive Demographics

  Innovative product design is increasingly crucial as the generally educated and wealthier boomer consumer rises to the fore of the marketplace with a lifetime of technology experience and rising expectations in tow. Although the current emphasis on invention is important, it misses the mark and ... Read More