Tag: user-centered design

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  Making Health & Old Age Fun: Dr. Oz, Joe Coughlin & MIT AgeLab’s AGNES

  12 months ago

  Joseph F Coughlin in Disruptive Demographics

  AGNES (Age Gain Now Empathy System) was developed atthe MIT AgeLabto provide a tool for students, researchers, government agencies and companiesto better understand, empathize and develop innovations to meet the uniqueneeds of older adults (see Fast Company Magazine’s interview with myAgeLab ... Read More

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  Three Lessons from the Auto Industry on Product Innovation for Baby Boomers

  about 1 year ago

  Joseph F Coughlin in Disruptive Demographics

  The auto industry is slowly coming back. Not just in termsof revenues but back to boomers. For nearly all products, the baby boomers of Australia,Europe, North America, as well as Japan’s Dankai buy the high-style, high-techand high-priced vehicles. While the 20, 30 and even 40-somethings may want ... Read More

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  Developing the New Tools of Innovation for the Older Consumer: MIT AgeLab Featured in Fast Company Magazine

  about 1 year ago

  Joseph F Coughlin in Disruptive Demographics

  MIT AgeLab AGNESAge Gain Now Empathy SystemOld age is not new, but integrating the demands of older consumers into the design process for products that are fun and fashionable is new to business. Aging is far more than disease and disability - it is life tomorrow. Only recently have businesses begun ... Read More

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  Baby Boomers & Technology: Possibilities, Privacy & Promise

  about 1 year ago

  Joseph F Coughlin in Disruptive Demographics

  I had the pleasure to participate in the AARP-sponsoredAtlantic Magazine Forum "What's Next? How Technology will Revolutionizethe Boomer Generation" in Washington, DC at the infamous yet iconicWatergate office building. Alexis Madrigal, Senior Editor of TheAtlantic.comformerly of Wired, moderated ... Read More

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  Fashion, Function & Fun: Product Design Demands of Older Baby Boomer Consumers

  over 1 year ago

  Joseph F Coughlin in Disruptive Demographics

  Too many designers, marketers and concerned observers have declared universal design to be the universal answer to meet the new needs of the growing numbers of older baby boomer consumers. While not altogether incorrect, they are woefully incomplete in their hopes and claims. Universal design and ... Read More

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  Good Design, It's All in Your Head: Product Innovation, Mental Models & the Older Consumer

  almost 2 years ago

  Joseph F Coughlin in Disruptive Demographics

  Product development and launch was easier when the consumer was young enough to see everything as new and novel. While admittedly fast moving and hard to keep, the ‘tween through twenty-something’ market is a relative tabla rasa when introducing new technology and design. Easier does not mean ... Read More

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  Packaging a Promise: Four Ways the New iPad Meets & Exceeds Baby Boomer Expectations

  almost 2 years ago

  Joseph F Coughlin in Disruptive Demographics

  The iPad. It’s new. It’s cool. And, it’s a terrific designexperience that is likely to excite and delight your grandmother…and you. It isa stellar example of what designers should consider when creating systems forolder, no actually, all users – from systems that deliver fun to medicaldevices ... Read More

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  Personalization: The New Language of Design for Older Consumers

  almost 2 years ago

  Joseph F Coughlin in Disruptive Demographics

  Ironically, the growth of new disruptive technologies is only rivaled by the growth of disruptive demographics in an aging marketplace. These two forces collide and are reconciled by designers on the interface of every new device. Researchers and industry have spent considerable time and resources ... Read More

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  User-Centered Design & Innovating to a Higher Standard: Exciting and Delighting the Older Consumer

  almost 2 years ago

  Joseph F Coughlin in Disruptive Demographics

  Innovative product design is increasingly crucial as the generally educated and wealthier boomer consumer rises to the fore of the marketplace with a lifetime of technology experience and rising expectations in tow. Although the current emphasis on invention is important, it misses the mark and ... Read More