Tag: design

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  When Disease Becomes a Fashion Statement

  7 months ago

  Joseph F Coughlin in Disruptive Demographics

  Chronic disease plagues personal lives and public policy. Sheer numbers only begin to give a glimpse of the associated suffering, cost and scope of the problem. In the United States there are more than 110 million Americans with a chronic disease, e.g., diabetes, hypertension. Europeans are not far ... Read More

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  Aging as an Extreme Sport

  8 months ago

  Joseph F Coughlin in Disruptive Demographics

  Aging is not for wimps. Think about it. As you change your environment remains the same. Your kitchen cabinets are still the mess they were, but now the height seems like a stretching exercise. Your home's stairs now qualify as a steeple chase. And, what was once a simple shopping trip or bus ride ... Read More

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  Five Quick Thoughts About Business, Baby Boomers & Market Innovation

  12 months ago

  Joseph F Coughlin in Disruptive Demographics

  Joe Coughlin on Businesses Banking on Boomers ( click here to view interview )CBS Sunday Morning aired its annual ‘Money’ show today andincluded a segment on baby boomers – The New Target Demographic: Baby Boomers.I was fortunate to be interviewed (see CBS News Interview) for the piece to provide some ... Read More

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  Developing the New Tools of Innovation for the Older Consumer: MIT AgeLab Featured in Fast Company Magazine

  about 1 year ago

  Joseph F Coughlin in Disruptive Demographics

  MIT AgeLab AGNESAge Gain Now Empathy SystemOld age is not new, but integrating the demands of older consumers into the design process for products that are fun and fashionable is new to business. Aging is far more than disease and disability - it is life tomorrow. Only recently have businesses begun ... Read More

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  CNBC Business Guest Blogger Contribution - Coughlin: Boomers Driving & Demanding Innovation

  over 1 year ago

  Joseph F Coughlin in Disruptive Demographics

  A baby boomer turns 64 nearly one every seven seconds. Perennially youthful, butno longer young the nation’s largest generation is now well into middle age andbeyond. Born between 1946 and 1964 the nearly 77 million boomers are more thanthe nation’s largest cohort they are also its loudest. For six ... Read More

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  Good Design, It's All in Your Head: Product Innovation, Mental Models & the Older Consumer

  almost 2 years ago

  Joseph F Coughlin in Disruptive Demographics

  Product development and launch was easier when the consumer was young enough to see everything as new and novel. While admittedly fast moving and hard to keep, the ‘tween through twenty-something’ market is a relative tabla rasa when introducing new technology and design. Easier does not mean ... Read More

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  Packaging a Promise: Four Ways the New iPad Meets & Exceeds Baby Boomer Expectations

  almost 2 years ago

  Joseph F Coughlin in Disruptive Demographics

  The iPad. It’s new. It’s cool. And, it’s a terrific designexperience that is likely to excite and delight your grandmother…and you. It isa stellar example of what designers should consider when creating systems forolder, no actually, all users – from systems that deliver fun to medicaldevices ... Read More

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  Personalization: The New Language of Design for Older Consumers

  almost 2 years ago

  Joseph F Coughlin in Disruptive Demographics

  Ironically, the growth of new disruptive technologies is only rivaled by the growth of disruptive demographics in an aging marketplace. These two forces collide and are reconciled by designers on the interface of every new device. Researchers and industry have spent considerable time and resources ... Read More

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  User-Centered Design & Innovating to a Higher Standard: Exciting and Delighting the Older Consumer

  almost 2 years ago

  Joseph F Coughlin in Disruptive Demographics

  Innovative product design is increasingly crucial as the generally educated and wealthier boomer consumer rises to the fore of the marketplace with a lifetime of technology experience and rising expectations in tow. Although the current emphasis on invention is important, it misses the mark and ... Read More

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  Growing Up Together: Walmart, Baby Boomer Lifestyles & Future Innovations in Retail

  about 2 years ago

  Joseph F Coughlin in Disruptive Demographics

  Ken Gronbach writes on CNBC.com that “Aging Boomers Could Spell Big Trouble for Walmart.” If true, this really is disruptive demographics when the world’s largest company is thought to be stumbling because its baby boomer customer is ch-aging.Gronbach notes that despite Walmart’s (NYSE: WMT ... Read More