BUSINESS & ECONOMICS

The New Prêt à Porter

Uploaded on 11/08/2007

Description: Posen discusses the new wave of affordable lines.


Transcript:

You know for me, it’s an incredibly exciting movement. I mean there’s always been great designers creating clothing at more accessible price points. For me I have questions of manufacturing, and I bring in . . . I question an ethical issue. I believe in quality and luxury. So in that instinct, you can’t achieve high quality and luxury in a lower price point. You can create a look, and an idea, and something that is temporary, and has . . . And I think it’s incredible. I mean it’s a wonderful thing for design at lower price points. I don’t like the word “mass” because I think it’s too general. So I don’t really use that. This word “masstige” in fashion is a big word. But you know, the idea of design for less is an incredible idea and will be really . . . will change fashion.


Recorded on: 7/31/07

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