Experts
Fredrik Carlström
CEO, Great Works America
Fredrik Carlstrom discusses the cultural transition from Sweden to the United States. Read More
The "ideal" of America has been successfully marketed, says Fredrik Carlstrom. Read More
Fredrik Carlstrom talks about his entrepreneurial beginning Read More
Fredrik Carlstrom discusses his role in uniting an advertising agency with a production company. Read More
Fredrik Carlstrom explains that people do not want to get hit over the head with an advertisement. Read More
It is important to figure out what the competition is doing, says Fredrik Carlstrom. Read More
My creative process is to panic, says Fredrik Carlstrom. Read More
It is important not to take yourself too seriously, says Fredrik Carlstrom. Read More
Carlstrom talks about launching a magazine about print advertising. Read More
According to Fredrik Carlstrom, the Internet allows advertising to reach almost anyone. Read More
Find the best person for the job, says Fredrik Carlstrom, and stay out of the way. Read More
Fredrik Carlstrom explains his hiring process. Read More
Fredrik Carlstrom's advice: at least try to be ethical. Read More
Fredrik Carlstrom explains that a broad target audience allows advertisements to be more specific. Read More
Fredrik Carlstrom says: "We have better people" Read More
Fredrik Carlstrom discusses the trouble with politics. Read More
Fredrik Carlstrom discusses the next steps in his career. Read More
About Fredrik Carlström
Fredrik Carlström is the Chief Executive Officer and Executive Creative Director of Great Works America, a full-service digital marketing and communications agency that represents a diverse range of clients including Absolut Spirits Company, H&M and Nokia. In his dual roles, Carlström, a veteran marketing executive and acclaimed film producer, utilizes his deep and broad experience in both marketing and entertainment to spearhead Great Works America"s mission to create innovative and cutting-edge campaigns that engage consumers and encourage them to interact with leading brands.
Carlström joined Great Works America in February 2007 when the company opened in New York and signed an exclusive partnership with Carlström"s Third Factory, a film production company — the first deal of its kind between an advertising agency and a film production company. This partnership marked the transformation of Great Works America into a marketing agency that bridges the worlds of advertising, art, media and entertainment.