Risa Lavizzo-Mourey: A few years ago, we [at the Wood Johnson Foundation] recognized that all of the data was pointing us to a very frightening reality. We may be raising the first generation of kids who live sicker and die younger than their parents.

That caused us to develop a strategy and a goal to reduce the epidemic of childhood obesity by 2015, not only to reduce it, to reverse it by 2015. As we’ve done this work, we have really tried to bring in all of the different sectors--the business sector, food industry, the activity sectors, schools, government, businesses and how we work and create environments for employees, because it is going to take a movement that involves all of those sectors if we’re going to reverse this epidemic of childhood obesity.

Recorded on: June 30, 2009.