The aspiration to produce original ideas in the field of Criminal Justice Policy and others is like seeking perfection.

 

However, no matter how difficult the pretension for perfection and originality is in an unequal world where resources are poorly distributed. No matter how many policy makers have attempted to implement new policies but failed because there is a need for new ideas and a need for a new political rhetoric which consecution supposes a dynamic of failure and success where failure makes us closer to perfection.

 

Therefore, a policy maker should be measured not on the basis of outcomes but on the basis of means. We all should be evaluated in that way by being questioned what are we doing not what are we achieving, however the current competitive atmosphere generated by a managerial culture added to the global demand for efficiency is making us slaves of results.                

 

The following are the basis for a new rhetoric with content. The content will be given by academics and researchers (The knowledge component) and policy makers experts on the dynamics of failure and success (The experience component). Both academics and policy makers are the source of ideas, hopefully an infinite source.

 

The new idea of the new rhetoric should respond to the needs of our current society and travel from the “negative, then, black and white photo to the landscape itself” (Stages of the new rhetoric) as follows:

 

1-     Philosophical: Defining objects, and subjects of the discourse and creating new principles and values. In this stage academics and policy makers will start to create self strong believe in the idea.  (The negative of the photo).

 

2-     Historical: Rescuing valuable elements of past ideas and incorporating them in the new idea (The blank and white photo). The historical stage of the discourse is the one that makes it endless because history is written every day, ideas evolve, and when they become the past they are the base for a re - generated rhetoric.  

 

3-     Political:  Once there is strong believe, the new idea should be exposed to the public, persuading citizens to believe in its importance and seeking public consensus. (full colour photo)

 

4-     Practical: Creating projects, pilot programmes and applying policies based on the principles and values of the philosophical stage. The policies have objects and are directed to the subjects of the discourse.   (the landscape itself)

 

All stages have equal importance and they cannot exist without the other. The discourse cannot remain or stop in one stage i.e.: philosophical or historical, it has to move and become practical. Also as a result of the effect of the historical stage (the recycling effect) it will also remain in constant transformation responding to the demands of the society which is also in constant transformation.   

 

The political stage of the rhetoric has an important function: to change public thought and behaviour (educative function). A very well exposed idea by the use of powerful written and oral skills can shape the form of community and can create social cohesion.  However, it has to be pointed out that the process of making public the idea cannot be based on empty words.