Big Think's Peter Hopkins will interview journalist and tech entrepreneur John Battelle in Mountain View, California this afternoon for the HP-sponsored webcast "New Marketing in the New Normal." Battelle, the CEO of Federated Media Publishing, is author of the international bestseller "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture." He'll discuss how technology is reworking relationships between corporations and their social media-savvy consumers. Tune into a live stream of the interview right here at Big Think at 4pm ET/1pm PT.