493 - The United States of Autocomplete

Autocomplete_cutout

Google any word, and the search engine will suggest a longer phrase, based on the popularity of current searches starting with the same word. 

This so-called autocomplete function (1) is,  like any good advice, in equal parts helpful and annoying. Also, being a clever piece of statistics, it offers a fascinating insight into the mind(s) of the Great Online Public. As this small experiment shows:

In the phrases below, the first two words are mine, the rest are some of the most popular suggestions by autocomplete. 

I want to be a billionaire

I want to die

I have a dream

I have no friends

what is love

can you freeze cheese 

The same principle of random revelation can be applied to geographic terms, which is exactly what this map does. These United States of Autocomplete have been collated simply by typing in the name of each US state, then plotting the autocompleted results on an actual map of the US.

101203_autocomplete

One immediately obvious observation: sports fandom and college life dominate the US of Autocomplete. The blue states, mainly in the South, West and northern Midwest, refer to specific sports (e.g. Alabama football) or specific teams (like the Minnesota Vikings, or Utah Jazz [2]). 

The green states all refer to important educational institutions in each of those states - quite often a State University (as is the case in both Dakotas, Florida, Iowa, Arizona and Pennsylvania). The green states are concentrated in the Southwest, the Mid-Atlantic states and northern Midwest.

Four states, in red, refer to semi-eponymous newspapers. Ironically, one of these newspapers is based on the opposite coast of the state that it autocompletes: the Washington Post's offices are in DC, on the eastern seaboard, nowhere near the state of Washington, in the Pacific Northwest (3).

None of the other states are grouped together by colour, as they present a mixed bag of results. The state of Kentucky is autocompleted to refer to the fast food chain that bears its name, while Maine apparently resonates chiefly as a holiday destination.  Those who feel lucky, play the Illinois Lottery, those who feel rich look for New Hampshire Real Estate, those who feel frisky look for Montana Fishburne (the adult actress, and daughter of Laurence Fishburne).

If you didn't already think that school kids are responsible for most that goes on in the intertubes, then you'll find confirmation of that fact in a few results that are likely subjects for a history paper: the Missouri Compromise, the Louisiana Purchase, the Massachusetts Bay Colony and the Oregon Trail.  Nevada Smiths, on the other hand, is a New York City-based sports bar styling itself as "the world's most famous live football venue". More famous, it would seem, than anything else starting with the word 'Nevada'.

North Carolina's autocomplete phrase refers to the state's apparent high density in furniture outlet stores. Showing how time-specific this picture of the United States is, the autocomplete term for California is  'California Prop 19', referring to Proposition 19, a ballot initiative that would have legalized certain aspects of cannabis use in California, had it not been defeated 53% to 46% on November 2nd. 

The Vermont Country Store is an "old-time general store" that is nevertheless also doing brisk business online, apparently.  The two non-contingent states are autocompleted by its airline, and a famous tv series, respectively.

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About Strange Maps

557 Posts since 2006

Frank Jacobs loves maps, but finds most atlases too predictable. He collects and comments on all kinds of intriguing maps—real, fictional, and what-if ones—and has been writing the Strange Maps blog since 2006, first on WordPress and now for Big Think.  His map "US States Renamed For Countries With Similar GDPs" has been viewed more than 587,000 times. An anthology of maps from this blog was published by Penguin in 2009 and can be purchased from Amazon and Barnes & Noble.

 

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Frank can be reached at strangemaps@gmail.com.

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