Transcript

Topic: The Huffington Post has positioned itself as the voice of the left…

Arianna Huffington: I don’t actually agree with that because I don’t see it as, I don’t see it as Right versus Left. I mean, it obviously has a progressive viewpoint, there’s no question about that. But at the same time, half our traffic is coming from non-politics and half our traffic is coming from our other verticals—you know, media, business, entertainment, living. And so as a result, people are coming to the Huffington Post who are not necessarily progressive, who don’t necessarily share our point of view, but who discover us, and discover our point of view. And I am very excited about that because I never wanted just to talk to the choir, just to talk to the people who agree with us. I want to sort of expand our reach and expose many more people to our viewpoint.

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The New Face of AOL

AOL, a formerly apolitical Web portal, now has an editorial director with a distinctly progressive point of view. And yet, in this Big Think interview, Arianna Huffington says she never intended to "talk to the choir," and always aimed to expand the reach of The Huffington Post beyond politics.

Arianna Huffington

Arianna Huffington

Co-Founder & Editor-in-Chief, The Huffington Post

| In Media & Internet

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