Disruptivedemographics_coughlin Aging as an Extreme Sport

Aging is not for wimps. Think about it. As you change your environment remains the same. Your kitchen cabinets are still the mess they were, but now the height seems like a stretching exercise. Your home's stairs now qualify as a steeple chase. And, what was once a simple shopping trip or bus ride is now something that feels like the last few yards of a swim meet.

Living at home, preparing a meal for friends and everyday mobility should not be a triathlon event. Aging demands new thinking. New thinking demands new tools that give true innovators more than a quote from a survey or an observation from a product clinic but the opportunity for designers, engineers, product developers, marketers and even policy makers to feel the 'aha moment' for themselves. The 'aha' that things can be made better not just for the 'old' but better for all of us.

Below is my recent TEDx Boston talk describing the new opportunity of old age and highlighting, with the capable tolerance of my research assistant Angelina Gennis, MIT AgeLab's AGNES (Age Gain Now Empathy System). AGNES serves as a teacher to researchers, businesses and governments but also serves as an instructor to all of us to prepare our environments and to proactively invest in our well-being to live independent, engaged, healthy and better lives tomorrow. 

 

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About Disruptive Demographics

74 Posts since 2010

New thinking on the impacts of aging, social trends & technology on business innovation & public policy.

Joseph Coughlin is the director of the Massachusetts Institute of Technology AgeLab. His research focuses on how the convergence of demographic change and technology will drive innovation in business and government. Dr. Coughlin teaches strategic management and policy innovation in MIT's Engineering Systems Division. He speaks, consults and collaborates with governments and businesses worldwide.

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