Why Love Matters

Description: Branson, on the significance of parental love.

Transcript: Well, I was fortunate to be brought up by two very loving parents, and they were great believers in bestowing a lot of praise upon their children, a lot of encouragement. And I think that gave me a lot of confidence. And they also – particularly my mother – very much wanted us to stand on our own two feet from a young age. And you know, to the extreme case of pushing me out of the car at age six and asking me to make my way home. About three miles from home and myself getting lost. But anyway that was the kind of thing she would do to try to get us to . . . you know . . . not to be too “_________” as she would put it. So I think the upbringing, a combination of love, and encouragement, and a desire to see us doing things rather than watching other people doing things I think helped me in the future.

Recorded on: 7/5/07