Experts
Jim Taylor
Ceo, Hummer; Former GM, Cadillac
From the credit crunch to the energy crisis, American car manufacturers must weather what Taylor calls a "perfect storm." Read More
Taylor points out that Cadillac sells to dealers, not to customers; the success of any given dealership lies with the dealer. Read More
Although 70 percent of a customer's buying process takes place on the internet, the emotion, (and the pricetag), involved mean that the deal is almost always clinched in person. Read More
Cadillac president Jim Taylor on the road not taken. Read More
Cadillac was "literally dying" in the 80's, says Taylor. After undergoing a ten-year overhaul, they have finally reclaimed their legacy. Read More
Jim Taylor recalls the problems with automotive environmentalism. Read More
Cadillac President Jim Taylor on the discrepancy between banks and automakers. Read More
Taylor warns that his is a tough business, but that the universality of car ownership makes it the "Superbowl" of manufacturing. Read More
To focus on both long and the short-term goals, Taylor remembers "Urgency, action, empowerment" and "Keep the end in mind." Read More
Jim Taylor on the elusiveness of American luxury. Read More
Taylor draws the parallel between Harley and Cadillac as the quintessential American vehicles, but believes that the future of transportation lies with cars, not "hogs." Read More
About Jim Taylor
Jim Taylor has been the CEO of Hummer since October of 2008. Prior to that, he was the General Manager of Cadillac. Since beginning his GM career in 1980 with GM of Canada Limited in Oshawa, Ontario as an industrial engineer, Jim Taylor progressed through several production and purchasing positions, including management positions at Saturn, Adam Opel, Worldwide Purchasing and GM Truck. Taylor was appointed Cadillac General Manager in 2004, and was responsible for the division’s global product, marketing and promotional activities.
Although Taylor is a skilled tactician and engineer, his creative side is exercised through music—he is a concert-level pianist. He also spends free time enjoying the open road on his Harley-Davidson motorcycle.