7_bigthink introducing Total eXperience Design { aka TXD }

what’s the big idea?

as part of my studies in communication design and dynamic media at The Dynamic Media institute at MassArt in Boston i spent the best part of the first year in the program exploring and rediscovering a lot of subject matter i am particularly passionate about … the second semester included a continuation of The DMI’s ‘Design Seminar’ … and in this course my classmates and i got to use mindmapping, automatic writing and other techniques to delve into the realms we might consider as the focus for our eventual thesis work in design

the program is utterly amazing … and i highly recommend anyone that is truly interested in current trends in technology, communication, expressive arts and creativity and the future of humanity come to the program and at least audit a course … i’m sure that if you stop in you will witness something that you may not find anywhere else in the world … an international and interdisciplinary union of personality and expertise all brought together for the sole purpose of contributing to the future … contributing to the future of design thought and media experience

of course, this is not an advertisement for the program … i am just excited about the coursework and it is only through my own participation that i bumped across this theory … the theory that serves as the primary focus of this post

and that focus, my friends, is the concept of Total eXperience Design

so, for now … more digression and background on my studies … only a slight delay ( be patient ), i promise

back to Design Seminar 2 … as part of the coursework w/ DS2 the entire class participated in a community blog to explore areas of interest and help each of us discover our passions in this space … w/ each new blogPost, students were then expected to make comments on each other’s writings … and the funny thing that came out of that particular part of the exercise, at least for me, was each comment i posted, each attempt i made to give my own perspective to someone else’s perspective … each comment seemed to help both parties involved … commenting helped me deepen and clarify my own thoughts as well as offer up some valuable thought and consideration for my classmate … a truly valuable and unique exercise in community, thinking and sharing

the results of my second semester … well, i developed a preliminary thesis proposal … or i almost developed a preliminary thesis proposal … i think that my final ( or nearFinal ) presentation just put a LOT of ideas ‘out there’ … i was concerned about the loss of texture as we move from media in realSpace into increasingly more virtual expressive spaces …

i also seemed very curious about the areas between each artform or each realm of design communication ( some might call these channels ) and i called this betweenSpace

translation, as somewhat related to the loss of texture through virtualization, but more importantly, literal translation and the gigantic and ofttimes humorous, disservice word-to-word machine-like translation can do for language, this was also important to me and my thesis … you cannot truly translate a poem, right? something gets lost … either the rhythm, the nonsense, some of the meaning, i mean … there are good translations of a poem on the page, i’m sure … but no matter what it seems we lose something along the way ( and that might be poetic texture ) … i would advocate for interpretation over translation any day a the week …watching the TED Talk by Evelyn Glennie ‘How to listen to music with your whole body’ incredibly demonstrates, at one point, the important human difference between translation and interpretation … i hope to promote interpretation and to ridicule mere, robotic translation through some of my work

and i also knew that i was interested in doing unusual things with technology … that i wanted to create experiences that would make people question things or wonder if the experience they just had could even have been real

in some of my last slides … the last points of my final presentation summarized the key points in my areas of interest … and in the mix was the term ‘cyberSurreal’ … the professor leading the class ( and the program ) Jan Kubasiewicz asked if the term fvthe viion was my own invention, and frankly, i am not sure where it came from ( i had, in fact, just invented this term as i frequently mash words together w/ a little camelCasing due to my exposure and practice with code ), but as soon as he began to ask everything seemed to make sense

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