Experts
Nina DiSesa
Chairman, McCann Erickson New York
Nina DiSesa, the Chairman of McCann Erickson New York talks about the art of effective advertising, reaching an audience, and the case study of Mastercard. Read More
DiSesa says she wanted to reach women. Read More
DiSesa hopes that she is remembered for fighting for women in the workplace. Read More
Packaging a product is a collaborative process, DiSesa says.
The question is, Am I a brand? Read More
Clients spent lots of money to make sure that ads are effective. Read More
Advertising also creates a lot of jobs. Read More
You can't sell somebody something they don't want, DiSesa says. Read More
DiSesa shares her thoughts on Facebook. Read More
Big clients have big needs, says DiSesa. Read More
Effective advertising, DiSesa says, changes behavior. Read More
Men respond to kindness, not criticism. Read More
DiSesa looks to the men in her office. Read More
What does it mean to think like a man? Read More
Men are "stuff thinkers. Read More
Nina DiSesa on how women forget to be women. Read More
Its not about sex, DiSesa says. Its about having people respect rather than dismiss you. Read More
DiSesa has always worked in boys clubs. Read More
Not all creative people are creative "direct material." In order to be a creative leader, says Nina DiSesa, you have to keep your brain neatly divided in half. Read More
The creative mind is the most illusive thing. Read More
About Nina DiSesa
Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.
In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).