Experts
Robert Cialdini
Professor of Psychology and Marketing, Arizona State University
Robert Cialdini discusses the excitement of finding new explanations through research. Read More
Robert Cialdini discusses influence in politics and across cultures, and how technology has changed the field. Read More
Robert Cialdini on how your brain tricks you. Read More
Robert Cialdini talks about going undercover and his books “Influence” and “Yes”. Read More
Robert Cialdini talks about Social Psychology and what has influenced his work. Read More
About Robert Cialdini
Robert Cialdini is president of Influence at Work, an international consulting, strategic planning and training organization. His books including, Influence: Science & Practice, are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held visiting scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, he is a professor of marketing and psychology at Arizona State University, where he has also been named Distinguished Graduate Research Professor. In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.