roberto ramos
Richard Nixon once mentioned in private to a young Donald Rumsfeld that “Latin America doesn’t matter. No one gives a darn about Latin America.” And while the former President would eventually get into trouble for saying and doing more incriminating things, the comment does show the condescending ... Read More
We’re in a funk. Our inability to spend within our means coupled with lax regulation of key industries such as finance and housing has brought our country into a difficult economic recession, causing Americans to feel anxious and insecure. We look with disbelief at what’s happened and ask ourselves ... Read More
'Open Source' Entrepreneurs: Change Agents for a Stalled Economy BusinessWeek Roberto Ramos says collaborative technologies can create unprecedented opportunities for unemployed workers with big dreams By Roberto Ramos Among the biggest victims of the current economic debacle have been the ... Read More
About roberto ramos
Roberto Ramos, president/CEO & Co-founder, the vox collective
Roberto Ramos brings a wide range of general market, multicultural and Hispanic experience, having worked extensively with global advertising groups and Fortune 500 clients. His focus at the agency is on the development of integrated marketing campaigns, client services and strategic partnerships, as well as a personal passion for consumer insights and trend spotting.
From a business planning perspective he has worked very closely with brands like Macy’s, Verizon Wireless, Fifth Third Bank, to build operational and feasible marketing plans against emerging marketing priorities, including the multicultural and youth segments. His marketing experience also includes the management of national and international advertising campaigns for Fortune 500 brands including General Motors and IBM among others. Roberto’s marketing experience has also led him to launch successful products including the Daisy Fuentes line with retailer Kohl’s and he was part of the marketing communications team supporting AOL’s entry into Latin America in the mid-1990s. Prior to co-launching the vox collective Roberto worked with various multinational brands at communications agencies including Grey and Burson-Marsteller. He has also worked at StarMedia, The Council On Foreign Relations and the Council of the Americas. Roberto is a graduate from Cornell University and is fluent in Spanish, English, French, Italian and Portuguese.