Running an Environmentally Sustainable Business

Description: Blake Mycoskie talks about keeping up with developments in green technology.

Question: Is it sustainability a priority?

Transcript: Absolutely, huge priority for us. We’re moving towards all organic canvas. We’re already doing a lot of stuff with hemp, recycled rubber for the sole. I mean, we’re launching a special vegan shoe with Whole Foods this summer. I mean, it’s a very big-- we find that, a lot of our customers, if they care about people, they also care about the environment.

Question: How do you keep up with the latest green technologies?

Transcript: I think, you know, tradeshows are a great opportunity. So we have footwear tradeshows. And often times, there’s presenters and exhibitors that specialize in environmentally sustainable materials. And then just Web sites, I mean, just going online, using simple free tools like Google. That’s the easiest way to get information I think.

Recorded on: 3/28/08