I did. Did anyone see Mark Zuckerberg (facebook CEO) on 60 minutes last sunday (1/13)?
I bring that up because on the show he discussed the Beacon advertising program and the controversy surrounding it...
If you aren't familiar with Beacon, check this out:
http://www.cbsnews.com/sections/60minutes/main3415.shtml
I hate to be a spokesperson for the site, but he may be on to something with it...