In theory (but not in practice), BigThink offers people like me (or, even more interesting, people completely unlike me) who have thought long and hard about particular problems a chance to share their ideas with a global community via the razzle-dazzle of digital video. Imagine discovering a treatise on climate change from a bloke in the Orkney Islands or an exposition on the digital divide from an Argentinean gaucho. This would be an amazing thing, not only because it would be another example of democratization of the media (on YouTube virtually everyone can be a movie producer!). It would represent the democratization of expert opinion. No longer would we be constrained to seeking the counsel of privileged egg heads and talking heads; now we could access the experience and insight of underprivileged local experts, whose hard-earned knowledge would help us (more than any Apple product) to think different.