Experts

Nicole Lazzaro

Founder and President, XEODesign

Interview with Nicole Lazzaro March 18, 2010
Full Interview 26:32 Discuss
Atop An Egyptian Temple, A Video Game Revelation 4:08 Discuss
What Makes a Game Fun? 9:16 Discuss
Turning Girls Into Gamers 3:45 Discuss
Can Video Games Teach Values? 2:25 Discuss
How Mobile Platforms Will Change Gaming 2:37 Discuss
If Offices Were Zoos, The Humane Society Would Protest 4:34 Discuss
“I Never Got Past Level Seven” 0:56 Discuss

About Nicole Lazzaro

Nicole Lazzaro Nicole Lazzaro, Founder and President of XEODesign, Inc., has twenty years of expertise in Player Experience Design (PXD) for mass-market entertainment products. Voted by Gamasutra as one of the Top 20 women working in video games, and cited by Wired, Fast Company, CNET, ABC News, The Hollywood Reporter, and Red Herring, her clients include Sony, EA, Ubisoft, Sega, PlayFirst, The Cartoon Network, Disney, Lucas Arts, Nickelodeon, LeapFrog, Mattel, Monolith, Xfire, D.I.C.E, Leap Frog, Ugobe, The Learning Company, Broderbund, Roxio, Cisco, Go Pets, Sierra Online, and Maxis. She has an undergraduate degree in Psychology from Stanford University, where she also studied film making and computer programming.

Since founding XEODesign in 1992 Nicole's design and research has improved over 40 million player experiences, including several popular franchises for casual audiences such as three of the Myst Series, Diner Dash, GoPets, Cosmopolitan Virtual Makeover, Mavis Beacon teaches Typing, Jeopardy Online, as well as creativity coaching for the designers of The Sims.