Experts

Nina DiSesa

Chairman, McCann Erickson New York

Nina DiSesa: Who is Nina DiSesa? 5:36 Discuss
Nina DiSesa: What inspired you to write? 2:14 Discuss
Nina DiSesa: What would you like your legacy to be? 1:31 Discuss
Nina DiSesaIs it your job to sell people what they don't want? 1:36 Discuss
Nina DiSesa: Do you identify yourself with certain brands? 1:27 Discuss
Nina DiSesa: How do we know that advertising works? 2:09 Discuss
Nina DiSesa: : Has advertising made our society too consumerist? 1:38 Discuss
Nina DiSesa: Does advertising manipulate? 2:26 Discuss
Nina DiSesa: What are today's best advertising techniques? 2:23 Discuss
Nina DiSesa: Can big firms keep up with boutique agencies? 2:25 Discuss
Nina DiSesa: What is effective advertising? 1:30 Discuss
Nina DiSesa: What lessons have you learned from working in a 2:58 Discuss
Nina DiSesa: Who taught you leadership? 1:24 Discuss
Nina DiSesa: Can women be manly? 2:44 Discuss
Nina DiSesa: How are men like dogs? 1:19 Discuss
Nina DiSesa on the Mistakes Successful Women Make 1:22 Discuss
Nina DiSesa: Seduction and Manipulation in the Workplace 2:21 Discuss
Nina DiSesa: What challenges do women in business face? 1:15 Discuss
Nina DiSesa: Can leadership be taught? 1:07 Discuss
Nina DiSesa: How do you manage creatives? 1:06 Discuss
Nina DiSesa: What leadership skills are important in a creative industry? 1:20 Discuss
Nina DiSesa: What makes a good leader? 1:29 Discuss
Nina DiSesa: Is advertising purgatory for artists who can't make it? 1:44 Discuss
Nina DiSesa: Can women be funny? 0:51 Discuss
Nina DiSesa: How do you balance comedy and respect for the brand? 1:32 Discuss
Nina DiSesa: Priceless: Creating the MasterCard Commercials 2:41 Discuss
Nina DiSesa: What is your creative process? 1:38 Discuss
Nina DiSesa: What sparked your interest in advertising? 1:31 Discuss
Nina DiSesa: Who are you? 2:19 Discuss
Nina DiSesa: Are bloggers dangerous? 1:44 Discuss

About Nina DiSesa

Nina DiSesa

Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.

In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).

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